In late 1941, Australian daybills started being printed in a smaller format due to the paper shortage during WWII. Prior to 1941, daybills measured 15″ x 40″ and are now referred to as “long Daybills”. Only two long daybills were able to be printed from a sheet. The new reduced size format of approx 13″ x 30″ allowed three daybills to be printed from one sheet of paper and these became the commonly used size for many years. There was a brief period during the war years when some daybills were printed in an even smaller size of 10″ x 30″ so that four daybills could be printed from a sheet but the most commonly used size was 13″ x 30″.
Press Sheets from late 1941 refer to the posters as “New Size Daybills” and it is interesting that one press sheet for the movie Charlie Chan in Rio states that the New Size Daybills measured 13″ x 281/2″.
The change in format was popular amongst Exhibitors and lasted through to the 70s when daybills were often shorter in length and varied in size.